As a small business owner who is working on building the business up I am always looking for good information. I have to wear all the hats as in production, inventory, bookkeeping, travel arraignments, sales. I have compiled a list of my “go to” areas that have been very helpful. I found the red dot blog one day on my search for new information and have his posts sent to my inbox. They are very informative and I also like that the artists are very good about replying to the topic with their pertinent information. One topic I found very helpful was Artistic Productivity, something I had not given much thought to. How much new art should one make to be successful. The link is here.
This website I found from Art Fair Insiders which will be written about down the list. I felt I needed to do a much better job in selling my art face to face with customers and went in search of help. I also have this sent to my inbox and invested in the guide that McKenna Hallett wrote. It was helpful and affirming, I still need practice and keep working at it. The link.
This is one of my earliest books I purchased. It is small, easy to read, very light but informative. I purchased the kindle version, here it is on Amazon.
I have a nice Pinterest site and keep hearing how you can bring business to your site through pinterest so I invested in information about that. I have not read it yet and will do a blog post after I do and make the changes that will be suggested. Here is is on amazon.
One of my goals for 2017 is to revamp my etsy shop behind the scenes as in what to make as my key words and descriptions. I have had a shop for two years and do not get many sales. I have found that I do not have the right words in the right areas. I have read some of it so far and she is very knowledgeable and readable. I just changed one listing and have had more traffic to it. I feel this information that the author is offering will make a big difference and once I get all the changes in place I will do a blog post on it also. Here it is on Amazon.
I purchased this book early last year when I decided to start doing art fairs. I believe it was when I was researching what kind of tents to buy. She has given much valuable information to me. From the tents to preparing for wind and rain, to the tools that one should have in their tool boxes. I cannot recommend this book enough, and I refer back to it often. Here it is on Amazon.
I also have this sent to my inbox, it just has a lot of information for all kinds of artists. The link is here.
This site is a wealth of information for me. They send new art fairs that are coming open to apply for. They also send information if the deadlines are approaching. An artist can just sign up for the area that they are interested in showing at, for example I have signed up for the Midwest and Michigan, Ohio and Indiana. If you have a show you are interested in you may be able to find a review of that show, so it can help you decide if you want to apply to it. I like to see if the show has put the emphasis on the artists or are there too many extra activities going on. If they treat the artists well and if it is well run. If there are many negative points about it then other than sales then I will not spend my time. Each artist makes different things so it is always a crap shoot whether your items will sell. It is just finding the right show for you. I recommend this site, here is the link.
Again, lots of good information. Here is the link.
This magazine comes out four times a year. It highlights different artists and their businesses they have created. It gives the background, their stories and tips. I get many bits from each edition and also learn of new artists. For example the artist on the cover is Katie Daisy and I related to her story immensely. I will be checking out her blog and social media links and start following her. I am going to renew my subscription and here is how you can get one too.
I recently bought this book because it addresses when an artist has a creative block. It is written by Julia Cameron who is an artist and has written over 40 books. I will do a book review after I have given this a read. Here is her website.
My second Austin Kleon book that had the right words to convince me to do what I wanted to do. It is light and informative with humor. Here it is on Amazon.
Kelly Rae Roberts wrote a book called Flying Lessons, tips + tricks to help your creative biz soar. I love this book and refer back to it often. It is an e book and can be found on her website. I have also signed up for her weekly painting video which is not rehearsed and she works in her studio and at times invites another artist also. It is like having a painting buddy. There is chatter and music and Lulubutterbutterbean her English Bulldog. It is very laid back and enjoyable. I have discovered tips from her and can play them over and over and download them into a file to keep. Here is her website.
Zapp is the site where many art fairs want you to apply to participate in their show. It is a good way to find shows that you may not know about. Easy to sort through also. They send me through my inbox of shows that are opening up to apply for. At this time of the year the list is quite extensive. I applied to a Michigan show recently and they used a site called entrythingy which was new to me. Some shows still use USPS and email it just depends on the coordinator but Zapp seems to be the most widely used that I found.
I take advantage of the videos put out by companies like liquitex and golden. I like to see how they recommend using their mediums and how they react with other substances.
Youtube is a huge help if you need an idea. Usually another artist has put something out there that will fill your needs.
It is wise to just keep educating yourself and learning new ways maybe even quicker to do things. One last item, recently I read the directions on my little casio handheld calculator, you know the ones we usually throw away because what it there to running a calculator? It easily explained how to set a sales tax to calculate and add automatically. It was just what I needed. Sheesh!
Don’t forget to read those directions, thanks for stopping!